Full Job Description
Position: Digital Content Strategist
Company Overview
At Amazon, we believe in the power of innovation and creativity. Located in the heart of Austin, Texas, our team is dedicated to delivering exceptional experiences to our customers and helping them discover products that enhance their lives. As one of the world’s largest e-commerce platforms, we constantly strive to turn ideas into reality and set the standard for excellence in the digital marketplace.
Role Overview
We are seeking an experienced and driven Digital Content Strategist to join our dynamic marketing team in Austin. This role is ideal for a self-starter with a passion for data-driven content creation and an eye for emerging trends within the digital landscape. The successful candidate will be responsible for transforming our content strategy, analyzing user behavior, and increasing our brand’s visibility in the ever-expanding online world.
Key Responsibilities
- Design and implement a cohesive digital content strategy that aligns with Amazon’s broader marketing and brand goals.
- Conduct thorough market research to identify opportunities and trends in digital marketing and content consumption.
- Collaborate with cross-functional teams including design, SEO, and product management to deliver content that boosts engagement and conversions.
- Analyze content performance metrics, adjusting strategies accordingly to ensure continual improvement and optimization.
- Develop and maintain editorial calendars that guide content publishing schedules across all platforms.
- Oversee and mentor a team of content creators, providing guidance on best practices, tone, and style.
- Stay up-to-date with the latest developments in digital content and marketing to ensure the company remains competitive.
- Utilize content management systems (CMS) and analytics tools to monitor performance and gather relevant data for reporting.
- Engage with stakeholders to understand their content needs and deliver solutions that meet or exceed their expectations.
- Implement strategies for effective content promotion across various social media and digital channels.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum 5 years of experience in content strategy, digital marketing, or related fields.
- Proven track record of designing and implementing successful content strategies in a fast-paced environment.
- Strong understanding of SEO best practices and analytics tools (e.g., Google Analytics, SEMrush).
- Exceptional writing and editing skills with an ability to adapt tone and style for diverse audiences.
- Experience with CMS platforms, including WordPress and others.
- Strong project management skills with the ability to manage multiple projects and deadlines simultaneously.
- A data-driven mindset with a focus on metrics to gauge content effectiveness.
- Excellent communication and interpersonal skills; able to collaborate effectively with others.
- Passion for storytelling and a creative approach to content generation.
Why Join Amazon?
Working at Amazon means being part of an innovative and collaborative community that values forward-thinking ideals. Here, you’ll have the opportunity to:
- Participate in groundbreaking projects that shape the future of digital commerce.
- Work with a talented team of marketing professionals who are committed to excellence.
- Enjoy a flexible work environment that encourages work-life balance.
- Access competitive salary packages along with comprehensive benefits including health insurance, retirement plans, and employee discounts.
- Benefit from continuous learning and development opportunities to enhance your skills and career growth.
Location and Workplace
Our Austin office is not just a workplace; it’s a vibrant hub for creativity and collaboration. Austin is known for its live music, cultural diversity, and booming tech scene. You’ll have access to numerous dining options, outdoor activities, and a community that fosters innovation.
Application Process
If you are ready to thrive in a dynamic environment and take your career to the next level as a Digital Content Strategist, we invite you to apply. Submit your resume, cover letter, and a portfolio of your work showcasing your content strategy achievements. We look forward to welcoming you to our team!
Amazon is an Equal Opportunity Employer
At Amazon, we celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from individuals of all backgrounds and experiences, and we do not discriminate based on race, gender, age, disability, or any other protected status.
Join us and be a part of something big!